LGBTQ consumers are 2X more likely to buy from customers they trust and more likely to buy from LGBTQ-friendly brands.
of same-sex households have a higher median income compared to straight counterparts.
Income is almost $10,000 higher ($61,200 compared to $51,500 respectively).
impressions go to millennials (18-34), 27% to Gen Xers (35-54).
identify as LGBTQ+ and 76% of all Millennials view queer- focused LGBTQ+ media and entertainment.
The buying power of the LGBTQ+ is $917 Billion in the U.S. and $4.3 Trillion globally.
Source: 2018 CMI Study