RHODE ISLAND DEPARTMENT OF HEALTH PARTNERED WITH COMMANDO TO INTRODUCE, CREATE AWARENESS AND PROMOTE DOWNLOADS OF THEIR NEW RIGHTTIME SEXUAL HEALTH APP.

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“…WE DIDN’T KNOW THE NICHE PLACES TO GO…”

FINE-TUNING THE APP

Before launching the official App, RIDOH wanted to make sure they were offering the public what they most needed. To do that, a 19 question survey was created to find out just what people wanted. The ad campaigns ran on the biggest Dating Apps and Social Media sites frequented by LGBTQ community.

Participants each received a $5 Gift Card to encourage maximum response rate.

Campaign Response Performance:
143 responses in 7 weeks.

In addition to gaining information to fine-tune the app, RIDOH found the apps and sites that received the highest response rate so as to tailor future ad campaigns to maximize budget efficiency.

COMMANDO IS VERY KNOWLEDGABLE IN THE LGBTQ+ MARKETING SPACE – NOT ONLY FACILITED MEDIA BUYS, BUT GAVE US VALUABLE ADVICE TO HELP MAKE OUR CAMPAIGNS A SUCCESS.

AARON FRECHETTE

Head of Marketing at
Rhode Island Dept.
Health

COMMANDO PROVIDES ADVERTISING SERVICES TARGETING THE LGBTQ COMMUNITY

THROUGH OUR DIRECT AND EXCLUSIVE NETWORK OF PUBLISHERS COMBINING RELEVANT AND EFFECTIVE STRATEGIES RESULTING IN HIGH-PERFORMING AD CAMPAIGNS.

CONCEPT TO COMPLETION

Based on initial survey results which showed how to best target those most likely to download the app, a comprehensive ad campaign was created to Introduce, Create Awareness and Obtain Downloads for the App.

Our main objective was to fine tune content of app maximizing general appeal to those most affected.

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CLIENT SATISFACTION

COMMANDO WAS ABLE TO HELP RH GROW THEIR APP ATTRIBUTION BY 65% ACCORDING TO AARON.

~65%

AARON FRECHETTE

“COMMANDO HAS BEEN A KEY PARTNER IN RIDOH’S RIGHTTIME APP MARKETING CAMPAIGN. VERY KNOWLEDGEABLE IN THE LGBTQ+ MARKETING SPACE AND VERY ACCOMMODATING. THEY GONE ABOVE AND BEYOND, NOT ONLY FACILITATING MEDIA BUYS, BUT GIVING US VALUABLE ADVICE TO HELP MAKE OUR CAMPAIGNS A SUCCESS.

COMMANDO HAS PRODUCED QUALITY CREATIVE THAT IS APPEALING TO THE AUDIENCE, BUT NOT OBJECTIONABLE FOR USE BY A STATE AGENCY. COMMANDO HAS EVEN BEEN WILLING TO WORK WITH OUR OTHER MARKETING PARTNERS AND CONNECT US WITH OTHER TRUSTED MARKETING EXPERTS TO HELP ENSURE A UNIFIED MARKETING STRATEGY.”