REQUEST A CUSTOM PROPOSAL
LGBTQ+ Social Media Advertising
Our expertise extends beyond merely understanding the market; we have a deep commitment to inclusivity and representation, ensuring that every social media campaign resonates authentically with LGBTQ+ individuals.
LGBTQ+ Social Media Campaigns
We specialize in crafting robust content designed to capture attention and foster engagement within the community. Reach gay, lesbian, bisexual, transgender, queer and other LGBTQ+ audiences on Facebook, Instagram, TikTok and other top social media platforms.
Proprietary audience data from years of experience running campaigns across the U.S. gives us a unique advantage when targeting ads to LGBTQ+ communities.
Reaching LGBTQ+ Audiences
Strategies for reaching LGBTQ+ audiences on social media are changing due to changes in the industry. Data privacy and sensitivity concerns have led Meta to eliminate the ability to target ads to specific audiences, including LGBTQ+ audiences, on both Facebook and Instagram. While this change has had an enormous impact on businesses that target these groups, there are still ways to reach new customers.
We can utilize the alternative audience targeting strategies outlined below to engage and grow your customer base on Facebook and Instagram.
Targeting by Location, Gender and Age
While this is broader than previous targeting capabilities, it can still work well in local communities, especially when looking to reach the broader LGBTQ+ community. An example might be a local sexual health agency that needs to get the word out about a rise in STIs in the area impacting a particular age group.
First Party Data Strategies
The data you collect from your existing customer base can help tremendously. Tools exist to help you target and reach similar audiences based on customer lists, website or app traffic, or previous engagement with your brand on Facebook or Instagram.
Meta Advantage Targeting
Meta Advantage is a tool that lets you go beyond a simple lookalike audience to reach additional potential customers based on their likelihood to convert. Meta’s internal algorithms automatically apply this specialized targeting based on certain objectives identified by your campaign.
Seasoned, Experienced Representation
COMMANDO has a wealth of experience reaching the LGBTQ+ community combined with years of building strong relationships within the advertising ecosystem. Leverage our advanced experience, tools and technologies to better identify and engage your audience.
Download our White Paper to learn more about the changes to LGBTQ+ audience targeting on Facebook.
LGBTQ+ Influencer Marketing
Harness the power of top LGBTQ+ social media influencers to amplify your message. Influencers can help you reach highly-focused audience targets within the LGBTQ+ community including gay, lesbian, transgender, gender queer and more.
Let us connect you to the right LGBTQ+ influencers for your brand. Contact us to learn more about how LGBTQ-focused influencer advertising can help you grow your audience.
Our seasoned team brings a wealth of experience and a nuanced understanding of LGBTQ+ culture, trends, and issues. Whether you want gay Facebook ads, transgender ads for Instagram or ads to reach another group within the community, let us leverage our years of specialized knowledge to design a powerful LGBTQ+ social media campaign that speaks directly to your audience.
