REQUEST A CUSTOM PROPOSAL
Inclusive Marketing
At COMMANDO, we strive to reflect the rich diversity of our global community by showcasing people from all backgrounds, abilities, and walks of life. With a library of 1000’s of proprietary images from our frequent photoshoots, we never use generic or stock images and strive for full representation of gay, lesbian, bisexual, transgender and gender diverse groups in all photo shoots and ad direction. By embracing DEI in advertising, we not only celebrate differences but also create campaigns that resonate with everyone within the LGBTQ+ community and beyond
Inclusive Advertising for the LGBTQ+ Community
We recognize that effective, inclusive advertising for the LGBTQ+ community involves reaching beyond just gay, lesbian, and transgender individuals to encompass the broad spectrum of sexual orientations and gender identities. We also know that the community is always growing and evolving and the messaging must evolve as well, to reflect newly-adopted terminology and modern references. For example, within the gender diverse community, the term “gender confirmation” is now used in place of “gender reassignment” when referring to transgender procedures. “Masculinization” and “feminization” are used in place of “female to male” and “male to female” respectively. We strive to stay on top of these changes and incorporate them throughout our advertising.
COMMANDO can help you keep your message authentic and on-brand while avoiding clichés. We can help craft an engaging message that normalizes LGTBQ+ identities and properly reflects and represents this rich and diverse community.
COMMANDO knows LGBTQ+ and can help you reach your target audience with messaging that is authentic, respectful, and reflective of diverse identities and experiences. Contact us to discuss an advertising campaign for your company or organization.
